I know we've said this a couple of times before, but we really are getting close to the launch of Fan Ales.
The interest we've received from Facebook, Twitter, Instagram and email over the past couple of months has been utterly fantastic. It's really encouraged us to try and move as quickly as possible and it's brilliant to think that so many of you are looking forward to getting your hands on our bottles.
So far we have two designs inspired by both Everton and Stoke City. I know these are two random football clubs to start with, but I'm an Evertonian and Fan Ales is based in the Stoke-on-Trent area, so it actually makes sense. The Stoke City inspired bottles give us an opportunity to target local establishments and test the market.
In other news, we were initially just going to run with lagers because we wanted to appeal to as many people as possible. However, on reflection, we've decided to mix things up. Our gift packs (sold in threes) will offer three types of beverages. One lager, one pale or dark ale, and potentially a bitter or stout. We'll confirm this shortly but it'll give our customers more choice.
The next club we're going to be inspired by is Liverpool. As an Evertonian, I won't lie in saying it's been tough coming up with concepts for 'the Reds', but Liverpool have such a rich history so there are loads of good moments to capture. Keep an eye on our social accounts for updates and ensure that you share with your Kopite friends.
Until next time...
Adam Partington (Owner)